Enviz partnered with us as a fractional tech and ops leadership team to turn a powerful XR platform into a focused, scalable business. The founders were juggling product, sales, delivery, and investors, while running a complex suite of products and experiments at the same time.
Instead of hiring a full-time CTO and COO, Enviz brought us in as an embedded partner. Together, we simplified the strategy, reset pricing, and built an operating rhythm that turned scattered effort into a clear growth engine.
The challenge
Enviz did not have a technology problem, it had a focus and capacity problem:
- Too many parallel bets across products, segments, and markets
- Complex pricing and packaging that slowed deals and confused forecasting
- Founders stretched as the de facto Head of Product, Head of Ops, and Head of Sales
- Limited operating rhythm and role clarity as the team and ambitions grew
- Pressure to show a path to profit without adding a full-time C-suite
Enviz needed strategic direction and hands-on leadership that could connect product, operations, and growth, without the cost of multiple executives.
The solution
We provided fractional C-suite leadership that combined CTO-level strategy with COO-style execution.
Strategic focus and roadmap
We worked with Enviz to narrow the business around a few clear pillars, rather than trying to grow everything at once. That included focussing revenue on a high-value studio offering, using it to prove value quickly, and positioning the platform and plugin as scalable products behind it. This gave the team a simple, shared roadmap that everyone could execute against.
Operating system for scale
We helped define ownership across sales, marketing, delivery, and operations, then put in place simple leadership rhythms and KPIs. Weekly check-ins, clear priorities, and transparent metrics replaced ad hoc firefighting. Commission and incentives were updated to reward profitable growth and efficient delivery, not just activity.
Go-to-market and commercial model
We simplified Enviz’s pricing and packaging so customers could say “yes” faster and the team could forecast with confidence. Platform pricing was reworked to reduce friction, and the role of the studio and plugin in the sales journey was clarified. We also supported partner strategy and investor-facing story development to back the commercial plan.
Outcomes
Revenue and pipeline
- Record sales month of around $200,000, driven by a focussed go-to-market plan
- Over $1 million added to the sales pipeline in a three month period
- A clearer path to profitable growth through a more efficient studio model and simplified pricing
Operational impact
- Less time spent context switching between competing priorities
- Clearer product and delivery focus, reducing internal confusion and rework
- An operating rhythm that makes it easier to plan, measure, and adjust
Leadership and team
- Founders spend more time on strategic relationships, fundraising, and product vision
- Day to day execution sits with clear owners, guided by simple KPIs
- A stronger sense of alignment across sales, marketing, delivery, and ops
Why it matters
Enviz did not need to rush into hiring multiple full-time executives. It needed the right leadership, at the right size, to make better use of what it already had.
By acting as a fractional CTO and COO, we helped Enviz turn deep technology and big ambition into a focussed, repeatable growth engine. The result is a business that is easier to run, easier to grow, and better positioned for the next stage of scale.
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