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The challenge
Messina faced multiple barriers to efficiency and scalability:
- Fragmented systems and reliance on outdated tools across production, warehouse, and stores
- Manual workflows creating bottlenecks and duplicate processes
- Limited traceability in the supply chain from production to in-store delivery
- Gaps in employee management due to disconnected HR processes
Innovation roadblocks in delivering new digital experiences to customers.
The Solution
Jiffi delivered a multi-pronged transformation as part of our consulting engagement model:
Systems integration
Centralised flavour-level transaction data, connected production batches end-to-end, and implemented new workflow automation
HR and workforce platforms
Rolled out a new HR system for onboarding/offboarding, staff hierarchy mapping, and automated identity management
Process redesign
Mapped operations across production, warehouse, and retail for consistency and accuracy
Innovation enablement
Partnered on app integrations and supported the Liven X Messina initiative by clarifying requirements, workflows, and phasing
Outcomes
- Greater efficiency through connected systems and reduced admin
- Stronger compliance and workforce management with automated HR processes
- Full traceability across the supply chain, boosting quality and accountability
- A scalable, future-ready tech stack aligned with Messina’s bold vision
- Tangible ROI through time savings, efficiency gains, and better member experiences
- Number one on the app store when launched
A note from Michael Cross at Messina:
“Messina was in that awkward stage between being a small business and becoming a medium-sized one, and I somehow ended up doing all the tech stuff on top of my actual role. I was looking for someone to help, and Jake and the Jiffi team came in right when we needed it.
From the start, it wasn’t just about fixing IT issues, they helped us figure out problems across the business. I’d come to them with an overarching challenge, and we’d work out a solution together. Having that kind of support has been huge for us.
Jiffi also brought a lot of structure to how we work, and has made it much easier to work with other providers and keep track of what we’ve already done.
What stands out most is how naturally they’ve fit in. We’ve never really worked with consultants before because we usually just hire people internally, but Jiffi’s different. They’ve slotted in like part of the team. Depending on what we need, I can go to Joey for tech or Adrian for product development, and it all just works.
The culture fit has been perfect too, they get us. Everyone at Messina gets along really well and people tend to stay for years, so working with a group that blends into that so easily says a lot.
It doesn’t feel like working with a contractor or a big firm. With Jiffi, things move quickly, there’s no red tape, and they adapt to how we work. They’re flexible, responsive, and just great problem solvers. I’ve already recommended them to other businesses because they really do make a difference.”
Why it matters
For Messina, this wasn’t just another case study in tech. It was about building a foundation for growth, innovation, and member engagement. By working as an embedded team, Jiffi ensured the solutions weren’t just implemented — they were adopted, optimised, and sustainable.
