Tradies

Overview

A long-standing community club based in the Sutherland Shire in Sydney that offers members a welcoming social environment with restaurants, bars, live music, sports facilities, events and more across venues in Gymea, Caringbah and Helensburgh.

Case Study
Published Dec 21, 2025

51,000+ members connected through one integrated app

Tradies, a leading hospitality and community hub, partnered with us to modernise its technology ecosystem.
Jake Shelley
DURATION mins

Tradies, a leading hospitality and community hub, partnered with us to modernise its technology ecosystem and elevate member experiences. The initiative focused on creating a seamless, integrated environment that removed operational friction, empowered staff, and delivered memorable experiences to members. We’ve been working with Tradies for over 2 years, and what started as an initial brief to become their technical agency, we now look after a full suite of their operations.

The challenge

Tradies faced several challenges:

  • Fragmented systems: multiple legacy tools across rostering, HR, payroll, and POS created inefficiencies
  • Manual processes: key workflows such as onboarding, inspections, and payroll were disconnected, requiring duplicate entry and consuming staff time
  • Infrastructure complexity: reliance on outdated systems and third-party providers limited agility and created costly dependencies
  • Member engagement gap: Tradies’ vision to deliver the best member experience in Australia required a modernised app and connected systems to drive loyalty, retention, and engagement

The leadership team wanted to eliminate inefficiencies, consolidate technology, and build a scalable foundation for growth.

The solution

We designed and implemented a multi-pronged transformation program for Tradies, combining systems integration, platform rollout, and app development.

Workforce and HR platforms

  • Implemented Deputy, Workable, Lattice, and SafetyCulture to streamline rostering, recruitment, training, and compliance
  • Introduced structured performance reviews via Lattice, boosting employee engagementImplemented Deputy, Workable, Lattice, and SafetyCulture to streamline rostering, recruitment, training, and compliance

Systems integrations

  • Built seamless connections between SafetyCulture, Deputy, Workable, Okta, CloudPayroll, and POS, removing duplicate processes and enabling a single source of truth.
  • Established Okta IAM for secure identity management across systems

POS review and transformation

  • Audited and upgraded the existing IdealPOS/Jensens setup
  • Integrated POS with payroll, HR, and membership systems, enabling data-driven decision-making

Membership app development

  • Designed and built the Tradies Membership App to simplify sign-ups, renewals, and member engagement
  • Enhanced features to support loyalty, points-based payments, vouchers, table ordering, and integrations with OpenTable and IGT

Communication and collaboration

  • Embedded Slack as the central communication tool across the organisation
  • Provided training and structured adoption plans to maximise team alignment

Ongoing support

Delivered training, optimisation, and proactive support, ensuring sustained adoption and continuous improvements.

Outcomes

  1. Operational efficiency: manual processes were eliminated, reducing admin workload and freeing staff to focus on members
  2. Staff empowerment: integrated systems simplified onboarding, training, and performance management, improving employee experience
  3. Member experience: the new app delivered a modern, digital-first engagement channel, strengthening loyalty and convenience
  4. Future-proof foundation: Tradies now has a scalable, integrated tech stack aligned with its long-term vision.

Why it matters

For Tradies, this was more than a technology upgrade, it was about creating a future-ready organisation that can bring bold ideas to life, while ensuring every interaction with members is seamless, consistent, and memorable.

Jake Shelley
Managing Director and Co-founder
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