Messina scaled. Their systems didn't. We fixed how the business runs.

Jiffi is a tech agency for operationally heavy businesses. We embed inside your operations, work out what's actually broken, and stay on the hook until it runs. Workforce, safety and compliance, supply chain, and the tools you can't buy off the shelf. We build them around your business and use AI to automate the rest. Messina, Tradies, Sea Level and Avenue Group all run on work we've done.

We help growing businesses untangle the mess through:

How we make tech actually work

Workforce, time and attendance

Rostering, time and attendance, and award interpretation across every site. Deputy's only official partner in Australia.

Safety and compliance

WHS systems built for the people doing the work, not just the auditor.

Supply chain and inventory

Stock, procurement and reconciliation out of spreadsheets and into a system that talks to the rest of your business. Built on Unleashed.

Custom tools and AI

The software your operation needs that nobody sells. Built around how you actually work, with AI doing the manual parts.

Systems that connect

Your tools wired together properly, so the data moves and nobody re-keys it twice.

DIFFERENT INDUSTRIES. SAME PROBLEM UNDERNEATH.

Messina logoTradies logoSea Level Restaurant + Bar logoAvenue Group logo

Messina came to us when the systems stopped keeping up with the brand.

"Messina was in that awkward stage between being a small business and becoming a medium-sized one, and I somehow ended up doing all the tech stuff on top of my actual role. I was looking for someone to help, and Jake and the Jiffi team came in right when we needed it."

Michael Cross, CTO, Messina

One of Australia's most iconic gelato brands. Dozens of stores. A production operation. A loyal membership base. A tech stack held together with workarounds.

They didn't need a consultant. They needed someone embedded, accountable, and fast.

380%
Slack adoption growth in under two months
#1
On the App Store when the Messina app launched

"We've never really worked with consultants before because we usually just hire people internally, but Jiffi's different. They've slotted in like part of the team. It doesn't feel like working with a contractor or a big firm. Things move quickly, there's no red tape, and they adapt to how we work."

Michael Cross, CTO, Messina

Video placeholder — "They don't only help me with IT." · Michael Cross, CTO, Messina · 21 sec

What Messina got out of it

Greater efficiency through connected systems and reduced admin
Stronger compliance and workforce management with automated HR processes
Full traceability across the supply chain, boosting quality and accountability
A scalable, future-ready tech stack aligned with Messina's bold vision
Tangible ROI through time savings, efficiency gains, and better member experiences

We're not in your office. After a while, your team forgets that.

We're not one kind of expert, we're an ecosystem.

AI engineers, app developers, automation specialists, product leads and strategists, all under one roof.

Jake and the team have spent 15+ years inside hospitality, QSR and multi-site businesses, including Deputy's journey from startup to $100M+ revenue.

So we don't arrive with a framework. We arrive knowing how these businesses already work, and we stay until the fix holds.

The part clients tend to mention first is not the fixing.

"I think I messaged and talked to the Jiffi team more than anyone on Slack at this point. And it just feels like they're working at the desk beside you, even if they're not physically in the office."

Michael Cross, CTO, Messina

That's what makes us different. We don't just spot the problem, we fix it.

Messina
Video placeholder — "Messina typically doesn't work with contractors." · 59 sec

We don't sell software. We fix how your business runs.

Messina runs on Deputy, Shopify, Lightspeed and Unleashed. We didn't replace any of them.

SolutionsExplore all
Workflow Automation
HR & People Ops
Launch Advisory
Supply Chain & Inventory
TechnologiesExplore all
Read the full Messina case study →

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