Messina scaled. Their systems didn't. We fixed how the business runs.
Jiffi is a tech agency for operationally heavy businesses. We embed inside your operations, work out what's actually broken, and stay on the hook until it runs. Workforce, safety and compliance, supply chain, and the tools you can't buy off the shelf. We build them around your business and use AI to automate the rest. Messina, Tradies, Sea Level and Avenue Group all run on work we've done.
Michael Cross, CTO, Messina
If this is your business, you're in the right place
Is payroll a guess every fortnight?
Rostering, time and attendance, and award interpretation wired the same way across every site, so what happens on the floor is what lands in payroll. We're Deputy's only official partner in Australia, with 50+ years of collective experience across the team.
Does anyone actually use your safety system?
WHS built for the people doing the work, not the auditor. A system that gets used on the ground is the only kind that holds up when it counts.
Still running stock out of a spreadsheet?
Stock, procurement and reconciliation into a system that talks to the rest of your business, so you know what you sold and what it cost you. Built on Unleashed.
Waiting for someone to build the tool you need?
Nobody sells it, so we build it. Shaped around how your business actually works, not how the software thinks it should.
How much of your week goes into copy and paste?
Your tools wired together properly, so data moves once and nobody re-keys it. This is usually where the hours are hiding.
TRUSTED BY HOSPITALITY GROUPS READY TO SCALE
Messina came to us when the systems stopped keeping up with the brand.
"Messina was in that awkward stage between being a small business and becoming a medium-sized one, and I somehow ended up doing all the tech stuff on top of my actual role. I was looking for someone to help, and Jake and the Jiffi team came in right when we needed it."
Michael Cross, CTO, Messina
One of Australia's most iconic gelato brands. Dozens of stores. A production operation. A loyal membership base. A tech stack held together with workarounds.
They didn't need a consultant. They needed someone embedded, accountable, and fast.
"We've never really worked with consultants before because we usually just hire people internally, but Jiffi's different. They've slotted in like part of the team. It doesn't feel like working with a contractor or a big firm. Things move quickly, there's no red tape, and they adapt to how we work."
Michael Cross, CTO, Messina
What Messina got out of it
We're not in your office. After a while, your team forgets that.
We're not one kind of expert, we're an ecosystem.
AI engineers, app developers, automation specialists, product leads and strategists, all under one roof.
Jake and the team have spent 15+ years inside hospitality, QSR and multi-site businesses, including Deputy's journey from startup to $100M+ revenue.
So we don't arrive with a framework. We arrive knowing how these businesses already work, and we stay until the fix holds.
The part clients tend to mention first is not the fixing.
"I think I messaged and talked to the Jiffi team more than anyone on Slack at this point. And it just feels like they're working at the desk beside you, even if they're not physically in the office."
Michael Cross, CTO, Messina
That's what makes us different. We don't just spot the problem, we fix it.
We don't sell software. We fix how your business runs.
Messina runs on Deputy, Shopify, Lightspeed and Unleashed. We didn't replace any of them.
Not sure where yours breaks? That's what the call is for.
Ready to get your time back?
Thirty minutes. No slide decks, no obligation. Tell us what's breaking and we'll come to the call already knowing where to look.
See who else we've done this for here.